Scale your brand globally, with a clear data-driven Market Assessment
We help FMCG, beauty, wellness, and pharma brands assess international potential, identify the right distribution partners, and execute expansion with clarity and discipline.
The Accelerated Prospection Program
A four-phase program designed to move from insight to execution International expansion requires more than opportunity spotting. It demands rigorous assessment, aligned governance, and disciplined execution across markets, channels, and partners.
The Accelerated Prospection Program is a structured, four-phase engagement that allows brands to progress with clarity at each step, from initial evaluation to long-term execution.
Each phase builds on the previous one, allowing brands to progress with confidence, alignment, and measurable control over their international expansion.
Our Program
Brand Initial Assessment
We assess brand readiness, category dynamics, competitive intensity, and regulatory feasibility within the selected market(s), providing a clear view of opportunity, constraints, and risks.
Phase 1
Exploration of Collaboration
We define the collaboration framework, align on commercial and operational principles, and secure the legal and governance foundations required for international expansion.
Phase 2
Tailor-Made 3-Year
Expansion Plan
We design a market-by-market expansion roadmap, including go-to-market strategy, distributor identification, and execution sequencing aligned with brand ambition and capabilities.
Phase 3
Execution & Long-Term Partnership
We lead distribution negotiations, support partner onboarding, and accompany execution across channels and markets, supported by tailored monitoring and reporting tools.
Phase 4
The People Behind the Program
Based in London, The Hague, Dubai, and Osaka, APP Global brings together senior professionals with deep experience across FMCG, beauty, wellness, and pharma distribution.
Our multilingual team combines decades of experience in international sales, marketing, and e-commerce, operating across Europe, the Middle East, Asia, and beyond.
The program is executed by people who have operated in complex, regulated environments and understand what it takes to scale brands across borders.
International Reach & Network
With offices across Europe, the Middle East, and Asia, APP Global provides access to a curated network of trusted distributors with a proven track record of building and scaling brands internationally.
Whether working with established category leaders or ambitious challengers, we identify partners that align with brand positioning, operational capabilities, and long-term growth objectives.
Why Work With APP Global
Our team operates at executive level, accustomed to fast-paced environments where clarity, discipline, and data-driven decision-making are essential.
By combining a structured expansion program with a boutique, highly engaged approach, we offer brands a partner that is both rigorous and responsive, capable of supporting ambition without unnecessary risk.